Mission Statement

At Victory Apparel we believe that making Christ known is our number one purpose in life. We strive to do that by using our gifts and passions to glorify God and make it all about Him. We make apparel that shows who we belong to and what we stand for. Your clothing could be a conversation starter to a life impacted for eternity. Together, let's show Christ as the only One worthy of praise.


Victory Apparel is a family-owned business and ran by Hunter and Cheyenne Christian. We have a 1 year old son named Lofton. Hunter is in full-time ministry and overseas The Fount, a college and young adult ministry at The Journey Church in Lebanon, TN. We are both Crossfit Level-1 instructors at our local Crossfit box.

Our Story

The idea of Victory Apparel came through designing t-shirts over a 4 year period to help raise money for mission trips to Honduras and Kenya. These shirts were a hit in the local community and I would often see people wearing them around town and at our local gym. This often created conversations for those wearing the shirts and we always received great feedback. Faith, athletics, and fitness are huge passions of mine and I thought what better way to spread the gospel than to wear it in our everyday lives. Sharing Christ and glorifying Jesus is our goal and we pray that through Victory Apparel many lives would be impacted for the Kingdom of God. Victory Apparel is located in Lebanon, TN and was founded in 2018.

 -Hunter Christian

Why Christian Apparel?

Growing up in a Christian home in the bible belt it was easy for me to claim to be a believer in Christ. However, I was what you would call a luke-warm Christian for a long time. It was during my senior year of college that the Lord opened my eyes to the lifestyle I was living and this changed everything. My actions, desires and goals in life began to change and I wanted everyone I was around to experience the love of Christ that I had experienced. As believers in Christ, we are victorious by the work of Jesus on the cross. I wanted to create a brand that proclaims the name of Jesus and gives the glory to God rather than myself. Giving back is also very important to me which is why we donate 10% of all sales to faith-based non-profits.

Why Fitness Apparel?

Athletics and fitness have been a huge part of my life since I was a kid. I was always involved in different sports and I played basketball, golf and tennis in high school. During college I began to gain an interest in fitness and the love for it grew and grew. Fast forwarding a few years later, I was introduced to crossfit and I was hooked. I also currently teach and coach basketball at the local high school and help lead my church's youth group. Seeing people strive to live a more healthy lifestyle and becoming better athletes is something that I love to see. Fitness is one of my biggest passions and I want to provide the best quality apparel for athletes of all shapes, sizes, and abilities.  

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